Chevignon
Move the brand positioning to its premium origin
MISSIONS
Brand Identity
Creative Direction
Design
OBJECTIFS & CHALLENGES

Neo Retro rebrand

Improve the creative process to become an internationnal player on casualwaer territory.

Chevignon SS14 campaign - Photographer Frank Mura - Model Dimitris Alexandrou
Chevignon SS14 campaign - Photographer Franck Mura - Model Dimitris Alexandrou
Chevignon / New concept retail
Le Canard Chevignon / Winter edition / DA Christophe Renard - Photographer Paolo Pellegrin - Model Werner Schreyer
Le Canard Chevignon / Summer edition / DA Christophe Renard - Photographer - Model Werner Schreyer
RÉSULTATS

55 millions euros revenues

Increase of the profit margin

50 shops in the World

development and presentation at the Pitti Uomo

Brand value increase and international developement

5 new shops opened in France with the new concept, the first one is in the Marais in Paris.

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