LOOK wanted to grow its territory by reconnecting with its ski origins.
Write a new part of LOOK history from a "white page" and create exclusivity.
The will to become a new international actor.
Launch of a collection capsule at the "colette" concept store
opening of 6 own shops (Paris Saint Honoré, Courchevel, Megève, Gstaad, Verbier...)
internatinal and french press
first year: more than 3 millions of REvenues.