Look
The Legendary Brand LOOK requested the Studio to write a new page of its history and has become to be the icon of the luxury ski and lifestyle.
MISSIONS
Brand Identity
Creative Direction
Design
OBJECTIFS & CHALLENGES

LOOK wanted to grow its territory by reconnecting with its ski origins.

Write a new part of LOOK history from a  "white page" and create exclusivity.

The will to become a new international actor.

LOOK hiver 2013 - AD Christophe Renard - photographer Alexandre Guirkinger - Set design Mathias Kiss - Model Shaun Ross
LOOK hiver 2013 - AD Christophe Renard - photographer Alexandre Guirkinger - Set design Mathias Kiss - Model Hanna Wahmer
LOOK été 2014 - AD Christophe Renard - photographer Alexandre Guirkinger - Model Carlos Pieters
LOOK été 2014 - AD Christophe Renard - photographer Alexandre Guirkinger - Model Annah Fridh
LOOK été 2014 - AD Christophe Renard - photographer Alexandre Guirkinger - Model Annah Fridh & Carlos Pieters
RÉSULTATS

Launch of a collection capsule at the "colette" concept store

opening of 6 own shops (Paris Saint Honoré, Courchevel, Megève, Gstaad, Verbier...)

international wholesale

internatinal and french press

first year: more than 3 millions of REvenues.

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